On the Role of Creativity at Days of Communication

Hotel Lone, Rovinj

17. May 2025

At this year’s Days of Communication, held from May 15 to 18 in Rovinj, a standout moment was the panel “On the Role of Creativity Today,” which took place on Saturday, May 17. Among the prominent speakers was Marko Dabrović, architect and partner at 3LHD, whose participation emphasized the importance of architecture within the broader creative ecosystem.

In a discussion focused on the role of creativity in today’s business and social context, Dabrović contributed with a perspective that links space, design, and societal change. Alongside fellow panelists – Mario Mandarić, Vanja Žanko, Juraj Zigman, and Danijel Pek – and moderated by Jelena Fiškuš, he explored whether creativity today serves as a resource, a tool, or still holds the power to shape reality.

The panel was part of the festival’s third day, which also featured a series of impactful talks, including a keynote by Fernando Machado, a marketing visionary known for radically creative campaigns, and a session by David Shing, a digital philosopher who urged responsible use of technology and artificial intelligence.

Days of Communication 2025 hosted over 80 program segments and more than 200 speakers, reaffirming its status as one of the most important creative festivals in the region.

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